We all need to design good, accessible hint text in our services. Good hint text is short, made up of words only, and based on evidence. Bad, inaccessible hint text is long, includes elements like bullets and links, and isn’t always based on evidence.

Find out how to use alternative text when designing digital products and services for Co-op.

Content designers decide what, how and where to write things based on evidence and research with users.

Descriptive but concise hyperlink text is an important part of web accessibility. Learn hyperlink accessibility best practices and how to write optimised anchor text.